SDRs focus on prospecting and generating qualified meetings at volume, top of the funnel. BDRs work strategic accounts with longer decision cycles, nurturing relationships with senior decision-makers and creating the conditions for larger deals. Depending on your growth stage, you may need one, the other, or both simultaneously.

That's exactly what we're built for. Entering a new hotel market without a local network is slow and expensive. Our BDRs already have the relationships, cultural knowledge and on-the-ground presence to accelerate that process, in Portugal, Spain and LATAM, in countries such as Mexico, Colombia or Dominican Republic.

Key metrics include the number of active strategic accounts, pipeline progression, meetings with senior decision-makers and qualified opportunities generated. We define success metrics with you at the start of the engagement, so we're always aligned.