There are some clear signals, when the brand no longer reflects the hotel's current positioning, when the target guest profile has changed, after a significant property renovation, during a management or ownership change, or when the visual identity is outdated compared to the competition. If you're unsure, we start with a brand diagnosis that gives you a clear, independent perspective.

No. A rebranding can range from a subtle visual identity update to a complete transformation, with or without a name change. The scope is defined based on the hotel's strategic objectives and the initial diagnosis. Often, the name has historical value and recognition that's worth preserving.

A full rebranding, from strategy to launch, typically takes between three to six months, depending on the complexity and scope of the project. More focused processes, such as a visual identity update, can be completed in less time. We always define a realistic timeline at the start of the project so you can plan accordingly.

Internal adoption is just as important as the external launch, and it's often neglected. Our process always includes a moment of team involvement in defining the new brand, followed by an internal activation plan that ensures everyone understands, believes in and communicates the new identity consistently.